Photo: Flickr user lifeontheedge

Wednesday, July 23, 2008

Google jumps into social search

They're testing a service where users can promote and demote search results, and leave comments -- all right inside the google interface.

Here's the techcrunch video:



You don't have to be William Gibson to get a looking-at-the-future quiver. But this is very bad news for Wikia, the startup run by Wikipedia founder Jimmy Wales. They've spent the last year or so trying to build exactly what google just rolled out.

Wikia search had a noble goal -- to open-source bloody websearch, which is central to just about everything -- but they never had a chance against Google; they would have had to hire every PhD, ever. (I've said before that Wikia should concentrate on building communities, which they're great at, not building search engines.)

It's also bad news for Yahoo. It looks like Google is buying Digg -- which is social search in a very general way -- and unlike yahoo, they're willing to integrate their websites with each other.

5 comments:

Chris said...

Me.dium recently released a social search engine that is doing some of the same things. Me.dium's social search gives the most relevant information based on past searches and click streams. This works in thatit shows where people have actually been and where they are spending their time.

. Me.dium’s Social Search, which leverages the Yahoo! Search BOSS platform, provides an entirely new level of information on top of traditional search. Me.dium’s Social Search harnesses the activity of the crowds to let you find information that has relevance based on what people are actually surfing right now.

Me.dium’s technology lets the inherent activity of real people - not robotic crawlers - determine relevance. Me.dium’s Social Search results show what people are surfing and find interesting, right now. While other search engines base relevance on how content links across pages, Me.dium’s Social Search shows you the most popular news, reviews, pictures and videos that other people are actually looking at in relation to your search term. And as the activity of the people online changes, so do the search results.

Chris said...

*The results are compiled based on where people are surfing in real time* Sorry about the typing error

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