"...if you want to have authority on the Web, you have to show up on the Web. And those who ought to enjoy more authority than Wikipedia aren’t. Let me make the point by example

...

Cast your eyes back across those web addresses. What are your chances of guessing them? Of remembering them? Of writing them down accurately? If you bookmark them, how confident are you that they’ll be there after the next site re-org?

So if the public-sector community decided to standardize their URIs, or adopt a principle that every front page should have a FAQ link, or make some sort of concerted intelligent attempt to show up on the Web, they might grab some authority back. But they’re not. And I don’t see any signs of interest.

So Wikipedia is going to win. Do you see any other plausible outcome?"