Worrying Slashdot comment:

As someone who runs a City Wiki, I always felt that what makes a reference wikis work is that there are more people interested in having a NPOV article than people who have a financial interest at stake. However as companies and politicians become more familiar with the wiki movement and the whole anonyminity of it, they are more likely to see how easily you can edit articles as another PR platform and seek to control it. With the resources and ability to dedicate even a full time team to making sure the Wikipedia article keeps them in a good light, I fear we're entering the age where people who are interested in a NPOV are outmanned by those with a profit interest. After all, for years spammers have nearly outmanned those whole try to filter it.